Since the window ended, the trailer has also extended to platforms such as YouTube and Facebook. The agency took the opportunity to create buzz for another one of its clients, Twitter Canada, at the same time as it created buzz for the film. Twitter Canada posted the first glimpse at the trailer on June 30 via a pinned Tweet on its official account. The partnership came through Dentsu Aegis-owned digital agency Vizeum. For the first time in Canada, a movie trailer has debuted exclusively on Twitter.Įlevation Pictures’ upcoming music documentary, Long Time Running, which follows the Tragically Hip during their 2016 cross-Canada tour (including its record-breaking TV and digital broadcast of the band’s final stop), debuted the trailer on the social media platform June 30, giving Twitter Canada the exclusive distribution rights for a 24-hour window.
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